Branding
Branding is such a buzz word right now. 
Maybe it has been for a while and I’m just catching up. Either way, I’ve been paying more attention to it lately and realizing that branding is more than a logo or slogan. Branding is what people think of when they think of you, your product, your company, your church (yeah, your church is branded too), you ministry, even your family.
What are the things that make up your brand? Let me give a few observations I’ve seen:
Do you return emails or voice mails? How soon? I met someone last year that is doing some pretty cool stuff. I asked if I could take him to lunch or email some questions to get his thoughts. 4 emails, 2 phone calls and 3 more in person conversations and have received no attempt from him. That’s Branding.
Do you show up for meetings on time? I just left a meeting with someone trying to sell me something and he was 5 minutes late. No thanks.
Do you hand out professional materials? I was in a meeting a few weeks ago and met sales person that had his cards printed from a “free” company. Of course I knew this because the company that printed them had their info and logo on the back of the card. I wonder if he thought no one would look there?
The issue here is that as Christians, we represent the biggest and most important brand ever…the name of Christ. All the things from emails to websites reflect back on Him. Are you selling that name short? That puts a new spin when Paul said to watch your doctrine and your life carefully. What you believe and how you live matter.
